Why Core Web Vitals Matter for Your Business in 2024

The Silent Killer of Conversions

If your website takes longer than 3 seconds to load, you've already lost 53% of your visitors. That's not a guess; that's Google's data.

What are Core Web Vitals?

Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. They consist of three specific page speed and user interaction measurements:

• LCP (Largest Contentful Paint): Measures loading performance.
• INP (Interaction to Next Paint): Measures interactivity.
• CLS (Cumulative Layout Shift): Measures visual stability.

How to Fix Them

We use modern frameworks like Next.js to ensure that assets are loaded optimally, images are properly sized, and scripts don't block the main thread.