Ecommerce SEO Services & Experts
Ecommerce SEO Services for Stores That Need to Rank and Sell
Most online stores do not have a traffic problem. They have a structure problem. Thousands of near-duplicate URLs from filters and variants, slow mobile pages, thin category copy and product pages that look like every other retailer's. Google struggles to work out which pages matter, so the pages that earn money sit on page three.
Our ecommerce SEO services fix that at the source. We are ecommerce SEO experts with an engineering background, and we also build the sites we optimise, so the fixes we recommend actually get implemented, not parked in a spreadsheet.
If you want to know where your store stands before talking to anyone, book a free audit call and we will review it with you.
What Our Ecommerce SEO Services Include
Every engagement is scoped to your store, but these are the core workstreams.
Technical SEO for Online Stores
This is where most stores lose ground, so it is where we start. We audit crawl budget, faceted navigation, duplicate content from product variants, canonical tags, pagination, redirects and XML sitemaps. If every filter combination creates an indexable URL, Google can waste its attention on pages you never wanted ranked. We fix that and confirm the results in Search Console.
Core Web Vitals and Site Speed
Ecommerce pages are heavy: large images, review widgets, tracking scripts and personalisation tools. We measure performance on real mobile field data, find what is slowing key templates down, and fix it, working with your developers or implementing the changes ourselves.
Category and Product Page Optimisation
Category pages usually carry the highest commercial value, because they match searches made before a shopper has chosen a product. We treat them as landing pages: clear structure, useful copy, sensible internal linking and structured data. Product pages get unique descriptions, Product and Review schema, and clean handling of out-of-stock and discontinued items.
Content for the Buying Journey
We build content around buying decisions: buying guides, comparison pages and answers to pre-purchase questions. We do not publish forty generic blog posts a month. Every piece has a reason to exist and a page it supports.
Authority and Link Building
We earn links through digital PR, partnerships and genuinely useful resources suited to your niche. We focus on link quality over volume, and we are upfront about what is realistic in your sector.
Reporting Tied to Revenue
Rankings are a means, not the goal. We agree the measures that matter with you before work starts, such as organic revenue, transactions and conversion rate by landing page, and report against them every month.
The Ecommerce SEO Audit: Where We Start
Every new engagement begins with a technical ecommerce SEO audit. It covers crawlability and indexation, site architecture, Core Web Vitals, structured data, on-page issues on your top categories and products, and a look at how your competitors are structured.
The output is a prioritised action list, ordered by likely impact on revenue, not a 90-page PDF of every minor warning. You can act on it yourself, hand it to your developers, or have us implement it. Many clients start with the audit alone, and that is fine.
Who Our Ecommerce SEO Services Are For
We work best with stores that treat organic search as a revenue channel and want a technical partner rather than a content mill.
Shopify stores that have outgrown their theme and app stack and need cleaner structure and faster pages. WooCommerce stores where hosting, plugins and catalogue size are working against search performance. Custom and headless stores where rendering, routing and metadata need to be right from the first line of code. If you are considering a platform change, our guide to a headless ecommerce development agency explains when it is worth it.
If your store has very little traffic and a tiny catalogue, you may get more from fixing the basics yourself first. We will tell you honestly if that is the case.
How We Work
1. Discovery. We learn your business, margins, best-selling categories and what has been tried before.
2. Audit. We run the technical and on-page review and rank the findings by impact.
3. Roadmap. We agree what to fix first and who does it, with clear deliverables for the next 90 days.
4. Implementation. We fix technical issues directly where we can, and write developer-ready specifications where your team will do the work.
5. Reporting and iteration. Monthly reporting connects organic work to orders and revenue, and the roadmap is adjusted based on what the data shows.
Ecommerce SEO Consultant or Full-Service Agency?
Some stores need an ecommerce SEO consultant: expert direction, a clear roadmap, and an in-house developer or marketer to carry it out. Others need a full-service team that handles audits, fixes, content and links together.
We offer both. You can engage us for a one-off audit and strategy, or for ongoing monthly work. If you are comparing providers, our guide on how to choose the right technical SEO agency lists the questions worth asking anyone on your shortlist, including us.
What Do Ecommerce SEO Services Cost?
Pricing depends on catalogue size, competition and scope. As a general guide for the US market:
A one-off ecommerce SEO audit typically costs between $1,500 and $5,000, depending on how large the store is. Ongoing monthly engagements for small to mid-sized stores commonly run from $1,500 to $4,000. Larger catalogues in competitive sectors, or engagements that include digital PR and content production, can run $4,000 to $10,000 or more per month.
We quote after a short discovery call, so the price reflects your store and not a package. Be cautious of any provider quoting well below $500 a month for a real online store, because that usually means automated reports and little hands-on work.
How Long Does Ecommerce SEO Take?
Technical fixes can show an effect within weeks, because Google recrawls and reindexes corrected pages relatively quickly. Ranking gains for competitive category terms usually take three to six months, and meaningful revenue growth typically builds over six to twelve months.
We do not guarantee rankings, and neither should anyone else. What we do commit to is clear deliverables, honest timeframes and monthly reporting you can check.
Why Work With Build With Umar
Build With Umar is a development studio first, so we approach ecommerce SEO as engineers. Most SEO agencies recommend a fix and then wait for your developers to find time. We understand the code, so we can fix rendering problems, structured data and Core Web Vitals issues at the source.
That matters most when SEO and site performance overlap. If your store needs a rebuild or a faster storefront, our web development services cover custom Next.js and headless builds with technical SEO set up from the start. Our wider SEO services cover technical audits and ongoing optimisation for sites of every kind.
Ready to see what is holding your store back? Book a free audit call. We will review your store, tell you honestly what we find, and give you a straight answer on what it would take to fix it.
Frequently Asked Questions
What are ecommerce SEO services?
Ecommerce SEO services improve how an online store ranks in search and how much revenue that traffic produces. They cover technical audits, crawl and indexation fixes, category and product page optimisation, structured data, buying-journey content and link building, with reporting tied to orders and revenue.
How much do ecommerce SEO services cost?
Ongoing ecommerce SEO for small to mid-sized stores typically costs $1,500 to $4,000 a month in the US. Larger catalogues in competitive sectors run $4,000 to $10,000 or more. One-off audits usually cost $1,500 to $5,000. Quotes far below these ranges generally mean automated reporting and limited hands-on work.
What does an ecommerce SEO audit include?
A proper ecommerce SEO audit covers crawlability, indexation, site architecture, faceted navigation, duplicate content, Core Web Vitals, structured data and on-page issues on your top categories and products. The result should be a prioritised action list ordered by likely revenue impact, not a long list of minor warnings.
How long does ecommerce SEO take to work?
Technical fixes can show an effect within a few weeks. Rankings for competitive category keywords usually take three to six months, and meaningful revenue growth typically builds over six to twelve months. Consistent work over a year outperforms a short, intense campaign followed by nothing.
Should I hire an ecommerce SEO consultant or an agency?
A consultant suits stores that need expert direction and have someone in-house to implement it. An agency suits stores that need audits, technical fixes, content and links delivered by a team. The deciding factor is usually how much of the work you can carry yourself.
Do you work with Shopify, WooCommerce and headless stores?
Yes. We work with Shopify, WooCommerce, Magento-style platforms and custom or headless builds. Each platform has different limits around URL structure, speed and technical control, and we will explain your platform's specific constraints early, including when a migration would remove a ceiling.